Scaling the Fastest-Growing B2B, B2C, and SaaS Brands with a Proven Three-Step Framework

Our mission is simple yet powerful: At Identify, we partner with visionary CEOs, founders, and CMOs to simplify growth and scale smarter. Using our bespoke, hyper-growth Three-Step Framework, we optimise marketing and sales enablement to supercharge recurring revenue. Each year, we aim to transform five growth-stage brands into unicorn success stories.

Our Story

Identify: The Independent Growth Company Helping Brands Scale Smarter with a Battle-Tested Three-Step Framework

We understand the daily challenges faced by CEOs, founders, and CMOs—scaling businesses, driving revenue, and managing capital efficiently.

Identify was founded by Simon Greally, one of APAC's leading CMOs and growth strategists, to help brands achieve revenue growth without requiring significant capital to build large internal marketing and growth teams.

Throughout his career, Simon has transformed local success stories across B2C, SaaS, and B2B into Unicorns. In 2014, he led the rebranding of KIIS and the move of The Kyle & Jackie O Show to a new home—one of Australia’s most successful media launches of the past decade. In 2012, Simon spearheaded the Movember campaign in the UK, raising over $40 million in just one month. More recently, Simon has driven brand launches for Harrison.ai, Annalise.ai, and Franklin.ai, powering groundbreaking innovations in healthcare and AI, securing over $150 million in funding, and positioning Harrison.ai as a billion-dollar unicorn.

Identify was born out of a common challenge faced by many brands—how to scale rapidly, drive revenue, and achieve sustainable growth without overextending on capital. One misstep in launching or scaling your brand and it can be catastrophic.

To address this, we developed the Three-Step Identify Framework: a proven, battle-tested approach designed to drive recurring revenue, enhance marketing and sales enablement, and ensure capital efficiency.

Using this framework, we’ve helped grow six unicorns, turning bold ambitions into extraordinary growth.

6
Unicorns Worked With
9
Brands Scaled to Over $10 million
16
Global Markets Entered

Our Vision

At Identify, we envision a scale-up landscape where our battle-tested growth framework empowers visionary CEOs, founders, and CMOs to transform their brands into unicorns in record time. Our North Star is to scale alongside the brands we champion, shaping a future where growth is not just a goal but an extraordinary journey we navigate together.

9+
Product Launches
11
Brand Launches in Australia
$170m+
Capital Raised for Brands
Image of Identify team.
Image of Identify. team.
Image team.

Meet the Visionaries Driving Smarter Growth

Image staff.

Simon Greally

MD & Chief Growth Officer
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Ryan Botros

Partner, Melbourne
Staff photo.

Alice Grenfell

Operations, Sydney
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Micheal Tutoka

Partner, Perth

Unlock Your Brand’s Marketing Power with Our New Book!

We’ve written a book called 'Growth Frameworks for Scale: Your Blueprint to Success'. Sign up and pre-order today to discover proven strategies for scaling your brand!
Pre-order today
Proven Marketing Frameworks - Discover actionable models that have propelled brands to success, tailored for fast-growing companies.
Data-Driven Strategies for Scaling - Learn how to leverage analytics and insights to make informed decisions that drive sustainable growth.
Real-World Case Studies - Gain inspiration from successful brands and their journeys, illustrating how these marketing models have been effectively implemented.