Our mission is simple yet powerful: At Identify, we partner with visionary CEOs, founders, and CMOs to simplify growth and scale smarter. Using our bespoke, hyper-growth Three-Step Framework, we optimise marketing and sales enablement to supercharge recurring revenue. Each year, we aim to transform five growth-stage brands into unicorn success stories.
Identify: The Independent Growth Company Helping Brands Scale Smarter with a Battle-Tested Three-Step Framework
We understand the daily challenges faced by CEOs, founders, and CMOs—scaling businesses, driving revenue, and managing capital efficiently.
Identify was founded by Simon Greally, one of APAC's leading CMOs and growth strategists, to help brands achieve revenue growth without requiring significant capital to build large internal marketing and growth teams.
Throughout his career, Simon has transformed local success stories across B2C, SaaS, and B2B into Unicorns. In 2014, he led the rebranding of KIIS and the move of The Kyle & Jackie O Show to a new home—one of Australia’s most successful media launches of the past decade. In 2012, Simon spearheaded the Movember campaign in the UK, raising over $40 million in just one month. More recently, Simon has driven brand launches for Harrison.ai, Annalise.ai, and Franklin.ai, powering groundbreaking innovations in healthcare and AI, securing over $150 million in funding, and positioning Harrison.ai as a billion-dollar unicorn.
Identify was born out of a common challenge faced by many brands—how to scale rapidly, drive revenue, and achieve sustainable growth without overextending on capital. One misstep in launching or scaling your brand and it can be catastrophic.
To address this, we developed the Three-Step Identify Framework: a proven, battle-tested approach designed to drive recurring revenue, enhance marketing and sales enablement, and ensure capital efficiency.
Using this framework, we’ve helped grow six unicorns, turning bold ambitions into extraordinary growth.
At Identify, we envision a scale-up landscape where our battle-tested growth framework empowers visionary CEOs, founders, and CMOs to transform their brands into unicorns in record time. Our North Star is to scale alongside the brands we champion, shaping a future where growth is not just a goal but an extraordinary journey we navigate together.
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Scaling Smarter. Growing Faster.
Sydney | Melbourne | London
At Identify, we partner with visionary CEOs, founders, and CMOs to unlock growth and scale smarter. Leveraging our bespoke, hyper-growth Three-Step Framework, we optimise marketing and sales enablement to supercharge recurring revenue. Through our battle-tested approach, we work hand-in-hand with your team to accelerate scale. Each year, we aim to transform five growth-stage brands into unicorns.
Email hello@identify.com.au
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