Global AI operating experience across brand, go to market and international growth.
Built for the gap between
AI capability and business reality.
Identify is a founder led Australian AI transformation company built to turn rapid advances in AI into practical operating advantage.
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AUSTRALIA / APPLIED AIThe technology is moving faster than most operating models can absorb it.
That creates a gap between what AI can do and what a business is actually getting from it.
The gap is not solved by another licence, another strategy deck or another isolated pilot. It is solved by understanding the business, choosing the right problems, building against real systems and staying close enough to change the work.
Founder led.
Built from inside AI scale.
Designed to compound.
Simon Greally founded Identify after helping scale Harrison.ai and Heidi Health across global brand, go to market and international growth. Identify takes those lessons out of the technology company and into the operating reality of established Australian businesses.
The company is being built around senior commercial judgement, AI engineering, solutions architecture, product thinking and workflow design, brought together around the business problem.
SIMON GREALLY ON LINKEDINNot observing the AI wave from the outside.
The operating experience behind Identify includes helping scale AI businesses through the questions that sit around the technology: category, trust, proposition, commercial narrative, adoption, international expansion and the systems required to turn rapid growth into something repeatable.
AI health operating experience across brand, field marketing and international expansion.
A small senior team that can own the whole transformation.
Identify is being built to stay close to the customer while scaling delivery. Commercial operators define the problem and value. AI engineers and solutions architects make the systems real. Product and workflow operators make sure the new way of working gets used.
Strategy, operating model, business cases and leadership alignment.
Agents, automation, integrations, data and production systems.
Security, platforms, systems design and deployment choices.
User experience, adoption, training and operating change.
Clarity
See the signal through the noise.
Ownership
Stay with the problem until it works.
Intelligence
Think deeply and challenge convention.
Impact
Focus on the work that changes the business.
Partnership
Work as part of the leadership team, not around it.
Frontier AI capability for established Australian businesses.
Identify is designed for leadership teams that want to move faster than a large consulting program, but need more than software licences, workshops or disconnected experiments.