We want to transform how loyalty is done.

Identify is an end-to-end CX & Loyalty solutions consultancy. We work with you to audit, design, build and manage loyalty solutions and one-to-one membership experiences for travel, hospitality, major sporting teams and the entertainment industry.

What we do

When Identify was founded during the pandemic, technology disrupted industries globally, and brands grappled to understand the benefits of a business case to support investment into loyalty solutions. We saw a simple need; to combine loyalty technical expertise with commercial and operational insight to provide clients with an independent ‘one-stop shop’ supporting the audit, design and consult on loyalty solutions.

As CX & Loyalty technology rapidly evolved, so did the need for our service and the focus of our loyalty solutions business. Over the past two years, we have evolved with the market, continuously developing the scope and breadth of our services. Throughout this journey, our approach has remained simple; we exist to support travel, hospitality, major sporting teams, and the entertainment industry to transform their loyalty and membership programs. We always strive to do this professionally, dynamically, and collaboratively, supporting the groups and sectors we exist within.

We centre people in everything we do and love working with businesses that share our ethos.

11%
Average Increase In Engagement Rate
12%
Average Increase F&B Profits
21%
Average Membership Base Increase
Image of Identify team.
Image of Identify. team.
Image team.

Meet some of our independent CX and Loyalty consultants.

Image staff.

Paul Sargent

Executive Manager Loyalty- Sports & Major Events
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Ryan Botros

Executive Manager Loyalty-Venues
Staff photo.

Brit Rosen

Executive Manager Loyalty - Entertainment Industry
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Rob Henriks

Executive Manager Loyalty- Major Events

Collaborative

Relationships shouldn't be just transactional. We forge more meaningful connections. We help boost voices that aren't always heard.

Humble

Relationships shouldn't be just transactional. We forge more meaningful connections. We help boost voices that aren't always heard.

Radically honest

Relationships shouldn't be just transactional. We forge more meaningful connections. We help boost voices that aren't always heard.

Get a free Loyalty audit today.

Create closer connections with your loyalty customers through Identify.
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Target - Deliver business objectives by focusing on specific customer behaviours to drive incremental growth among targeted customer segments.
Engagement - Turbocharge customer engagement beyond transactions through gamified design, signature experiences, and a portfolio of compelling benefits.
Personalisation - Unlock tailored one-to-one experiences, offers, and customer journeys across touch points to be less reliant on core revenue.