Baseline
What was happening before the work: time, cost, cycle time, conversion, service level, capacity or another agreed measure.
Proof from building.
Not invented results.
Identify will publish quantified client outcomes only when they are verified. Until then, founder ventures and prior operating experience show the capabilities behind the company without manufacturing performance claims.
ID/
AUSTRALIA / APPLIED AIShow the work. Measure the result. Publish only what is real.
The outcome scoreboard built into Identify engagements is designed to make future case studies stronger: agreed baselines, current performance, targets and the workflow that changed them.
THE IDENTIFY PROOF STANDARD
A case study starts before Build, not after marketing asks for one.
Every serious engagement should define the evidence architecture up front. That means agreeing what success looks like, how it will be measured and what can eventually be verified publicly.
Intervention
The workflow, system or operating change Identify actually implemented.
Adoption
Who used it, how often, where exceptions occurred and whether the new workflow became the default.
Outcome
What changed against the agreed baseline and over what period.
Expansion
What the result unlocked next: more teams, sites, workflows, recurring optimisation or a broader platform decision.
Verification
Only client-approved and evidence-backed claims are published as Identify client outcomes.
FOUNDER VENTURE · NOT AN IDENTIFY CLIENT CASE STUDY01
Indy
Build the business, not just the campaign.
Indy is included as founder venture experience. It demonstrates end to end company building across proposition, brand, product, go to market and the operating decisions required to turn an idea into a real business.
CAPABILITY DEMONSTRATEDPositioning and propositionBrand and product directionGo to market systemGrowth experimentationOperating model and founder decisions
METRICS TO VERIFYConversionCost to acquireCycle timeCustomer responseRevenue quality
FOUNDER VENTURE · NOT AN IDENTIFY CLIENT CASE STUDY02
Clea
Turn complex health navigation into a clear digital experience.
Clea is a founder owned health venture. It demonstrates how Identify thinks about customer journeys, trusted information, product architecture, content systems and AI assisted navigation in a category where credibility matters.
CAPABILITY DEMONSTRATEDCustomer journey designInformation architectureAI assisted navigationContent systemProduct and growth experimentation
METRICS TO VERIFYQualified demandConversionEngagementResponse timeContent usefulness
This section fills with verified work, not placeholders dressed up as proof.
As Identify engagements reach measurable outcomes and clients approve publication, each case study will show the starting baseline, the workflow changed, what was deployed, adoption, measured result and expansion path.
BUSINESS CONTEXTBASELINEWORKFLOWDEPLOYMENTADOPTIONMEASURED OUTCOMEREUSABLE PATTERNEXPANSION
SEE THE OUTCOME SYSTEM