Founding operators are selected for fit and market access, not for the size of an upfront cheque.
Build Identify in your market.
Without starting from zero.
A national AI transformation business for senior operators who can win trust locally and want the brand, demand engine, commercial system and technical delivery capability already built behind them.
ID/
AUSTRALIA / APPLIED AIFOUNDING OPERATOR PARTNERS · AUSTRALIA
Own the local relationship. Plug into the national machine.
You bring the market knowledge, CEO relationships and senior commercial judgement. Identify brings the infrastructure that normally takes years to build: brand, demand, delivery, technology, IP, systems and a national network.
APPLY FOR YOUR MARKETTHE FOUNDING MODEL
We earn when you earn.
No traditional franchise purchase. No office fit-out. No need to hire a full technical team before the first client. Identify remains the national operating platform and prime client brand.
Indicative operator / Identify split of net delivery revenue after agreed specialist pass-through costs.
Indicative operator / Identify split where the central demand engine originates the client opportunity.
Clients contract through Identify. CRM history, delivery IP, case proof and reusable assets compound into the company.
ILLUSTRATIVE ECONOMICS · NOT AN EARNINGS FORECAST
A $50k partner-sourced engagement with $10k of agreed specialist pass-through delivery costs leaves $40k of net delivery revenue. At an 80 / 20 split, the Operator share is $32k and Identify retains $8k. Identify then allocates the equivalent of 2% of gross market revenue to the National Growth Fund from its central share during the founding phase. Your own operating costs, time, tax and team costs remain yours.
BUILT FOR LONG TERM ALIGNMENT
Grow the market. Grow the brand. Earn into the company.
Identify allocates 2% of collected gross market revenue from its central share into national brand and demand generation. During the founding phase this is not added on top of the published Operator split.
Used for national paid media, creative, content, benchmark distribution, campaign systems, PR and brand building.Identify allocates the equivalent of 1% of collected gross market revenue from its central share to the shared operating stack. It is not an additional fee deducted from the Operator split.
CRM, email, hosting, analytics, automation, billing, finance operations and shared digital infrastructure.Qualifying founding Operators can be invited into a parent-company performance equity plan tied to tenure, local revenue, recurring revenue, client quality and contribution to the national system.
Individual grants, vesting, tax treatment and eligibility are subject to board approval and final Australian legal and tax documentation.Client contracts, billing, CRM history, delivery IP, data, case proof and reusable assets remain inside Identify. Territory priority is earned through performance rather than permanently owned.
The goal is to create valuable local P&Ls without fragmenting the national company a future buyer would acquire.WHAT YOU ARE PLUGGING INTO
Years of setup. Already done.
National brand
A single Identify position, story, website, design system and market authority.
Demand engine
National campaigns, SEO, AI search, content, outbound systems, webinars and referral programs.
Commercial system
Map → Build → Activate offers, pricing architecture, proposals, scoping tools and sales playbooks.
Technical delivery
Shared AI engineering, solutions architecture, workflow design, implementation and QA.
Operating platform
CRM, attribution, client portal, onboarding, opportunity tracking and outcome measurement.
Vertical IP
Workflow libraries, audit frameworks, governance templates and sector playbooks that compound nationally.
Content engine
Founder/company LinkedIn, local campaign assets, guides, case proof and nurture content.
National network
Cross-state referrals, shared delivery, specialist bench and a company that gets stronger as the network grows.
WHY NOT START YOUR OWN?
You can. The question is what you want to spend the next two years building.
START ALONEBUILD WITH IDENTIFY
Brand + positioningBuild from zeroNational brand + market position
AI engineeringRecruit / contract yourselfShared technical delivery platform
DemandCreate every channel yourselfNational + local demand engine
Offers + pricingLearn through trial and errorProductised commercial system
CRM + portalChoose and configure stackWorking operating platform
Content + campaignsProduce locallyCentral engine, localised to your market
Delivery IPReinvent each engagementReusable national workflow library
Cross-state workRefer away or build networkOne company, shared opportunity
FOUNDING MARKETS
One national company. Local operators who know the market.
Sydney
HEAD OFFICE / SELECTIVE VERTICAL OPERATORS
Melbourne
FOUNDING OPERATOR OPEN
Brisbane / SEQ
FOUNDING OPERATOR OPEN
Perth
FOUNDING OPERATOR OPEN
Adelaide
FOUNDING OPERATOR OPEN
Canberra
FOUNDING OPERATOR OPEN
Hobart
FOUNDING OPERATOR OPEN
Darwin / NT
EXPRESSIONS OF INTEREST
YOUR FIRST 30 DAYS
Not “here’s the logo, good luck.”
MARKET PLAN
Define your vertical focus, target accounts, referral network and first 90 day pipeline.
CERTIFY
Learn the Identify commercial model, delivery system, quality standard, pricing and governance.
LAUNCH
Local operator profile, campaign pages, CRM territory, content pack, outreach assets and referral plan go live.
SELL + DELIVER
Lead local relationships with the central delivery pod and commercial system behind you.
COMPOUND
Grow recurring Embedded AI clients, contribute reusable IP and unlock deeper territory priority.
Senior enough to sell trust. Hungry enough to build.
- Former founders, consulting partners, CMOs, COOs, CIOs, transformation leaders or senior commercial operators.
- Real relationships with CEOs, boards, owners and leadership teams in your market.
- Comfort owning a commercial outcome while working closely with technical specialists.
- Ambition to build a meaningful local P&L, not a side hustle or referral arrangement.
- Willingness to work inside one brand, one CRM, one delivery standard and one national operating system.
Territory priority is earned, not permanently sold.
Operator Partners do not buy an untouchable state. Market priority grows with pipeline creation, client outcomes, recurring revenue, quality and contribution to the national system. Client relationships, IP and operating data remain central to Identify, while equity and recurring economics reward Operators who keep building the company over time.
Founding commercial and equity terms are indicative and subject to final due diligence, board approval, legal and tax documentation and the applicable Australian regulatory framework. No revenue, equity value or earnings are guaranteed.FOUNDING OPERATOR APPLICATION
Is there a market here for you?
We are deliberately choosing a small first cohort. Tell us where you operate, the relationships you can activate and why you want to build under Identify rather than start from zero.