Leadership
Can leaders explain where AI should create value and who owns the work?
Building the evidence base for
AI readiness in Australia.
Identify is building an independent benchmark of how established Australian businesses are preparing for AI across leadership, workflows, systems and data, governance, capability and deployment.
AU/
AUSTRALIA / APPLIED AIUseful data first.
Headlines second.
AI adoption statistics often mix experimentation, licences, pilots and production into one number. Identify's benchmark is intentionally narrower: it asks whether the organisation has the conditions to turn AI into an operating capability that can be deployed, governed, adopted and measured.
We will not publish a national ranking from a tiny sample. The first national release requires at least 100 qualifying Australian responses. Sector findings require at least 30 qualifying responses in that sector.
TAKE THE FIVE-MINUTE BENCHMARK01 / WHAT WE MEASURE
Six dimensions of practical AI readiness.
Workflow
Does the business know which workflows create the most friction and economic opportunity?
Systems & data
Are the systems, data and knowledge needed for priority workflows understood and usable?
Governance
Are data boundaries, accountability, vendor choices and risk controls practical and clear?
Capability
Do teams and managers know how to redesign work around AI rather than just prompt tools?
Deployment
Is meaningful AI in production, measured, adopted and reusable across the organisation?
02 / PUBLICATION THRESHOLDS
We publish only when the sample is worth reading.
Each report will show its sample size, fieldwork period, inclusion rules and methodology. Sector cuts below the minimum threshold will not be presented as representative findings.
Australian AI Readiness Index
First publication after a minimum 100 qualifying Australian responses.
AI Readiness in Australian Clubs & Hospitality
Published only after at least 30 qualifying sector responses.
AI Readiness in Australian Accounting & Advisory
Published only after at least 30 qualifying sector responses.
AI Readiness in Australian Legal & Professional Services
Published only after at least 30 qualifying sector responses.
Healthcare · Construction & Property · Established Services
Published only when the relevant sample is large enough to be useful.
Transparent methodology, not a marketing statistic.
A benchmark score does not require a name, company or email. Optional contact details are collected separately when a participant requests a tailored action plan.
Responses include industry, employee range and Australian state or territory so the dataset can support meaningful aggregate comparisons.
Known tests, obvious duplicates and anomalous submissions will be excluded from published research. The final usable sample will be disclosed.
Identify will not publish sector league tables or tiny-sample claims simply because the data is available. Insufficient samples will be labelled as such.
FOR AUSTRALIAN LEADERSHIP TEAMS
Add your business to the evidence base.
The benchmark takes about five minutes. You receive your score immediately. Your anonymous assessment contributes to the aggregate research programme.
FORTNIGHTLY AI BRIEFINGWhat matters in applied AI.
What matters in applied AI.
Without the noise.
Practical AI workflows, implementation lessons, Australian market signals, governance notes and upcoming Identify events for leadership teams.
What is the Australian AI Readiness Index?
An Identify research programme designed to measure how prepared established Australian businesses are to move from AI interest and experimentation into production, adoption and measurable operating value.
Is the benchmark anonymous?
The assessment can be completed without providing a name, email or company. The anonymous response stores broad business context such as industry, employee range and state so aggregate analysis can become more useful over time.
When will Identify publish the first national results?
Identify will not publish national benchmark findings until the dataset reaches at least 100 qualifying Australian responses. Sector findings require at least 30 qualifying responses in that sector.
How will Identify protect against misleading data?
Before publication, Identify will remove known test traffic and obvious duplicate or anomalous submissions, publish the final sample size, disclose the methodology and avoid reporting sector cuts with insufficient samples.
Will individual businesses be identifiable?
No individual company results will be published as part of aggregate benchmark reporting without explicit permission.